For this project, we were commissioned with not only the branding of Alumni Clothing, but also to create a name which would most effectively encapsulate what is at the heart of the brand. The clothing line is aimed at university students as well as recent graduates, and positioned as aspirational, with the view of capitalising on nostalgia and the familiarity of some of the best times in a young adult’s life.

Team

Viwe Mfaku / Creative Director

Nicole Beukes / Art Director